I rarely take "lunch" during the week but today I thought I'd spend some time thinking about Blogware and how I've done such a poor job at conveying its strengths to other people. The challenge is not a simple one because as you add more features, you naturally tap into more markets but each market has its own need and does not necessarily care about the features which are great for a different market. In explaining everything to every person, I end up with a near 100% confusion rate. What I need to do is explain the features which matter to the person I am speaking with so they understand how the program can work for them. I always end up thinking that they *should* know about these other features but again, it adds to confusion rather than getting them excited about how the program can help their specific situation.

My goal for the next 30 days is to try and evaluate how this product might work for the person I am interacting with and refrain from providing information overload. Then I'll field questions about, "Can I do this?" or, "Can I do that?" and I'll [hopefully] say, "Heck yeah! Here's what you do...".

As we add more features to Blogware I'll also try to make a remark or two about them and the implications associated with those features so I have a nice history of what/why we have available.